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Social media power

Our social media campaign to recruit new apprentices in 2016 has helped boost applications by almost a quarter.

The campaign used a number of social media platforms like Twitter, Facebook and YouTube to raise the profile of the apprentice recruitment scheme. Videos were created, case studies highlighted and live Q&A sessions held on Twitter, where potential applicants could ask questions of our Employee Relations team and current apprentices.



“Through solid planning, messaging and effective campaign timing across Facebook, Twitter and YouTube, we increased our apprenticeship applications by 23 percent compared to last year. We intend to use the knowledge gained to develop our next apprenticeship recruitment campaign which starts in December,” said Bev Collings, Employee Relations Manager.

The recruitment campaign, which resulted in 1,676 applications, also recently won the business a CIPR gold award for best corporate and business communication.

In the last year, we have seen a growth of 250 percent in Facebook followers and 50 percent in Twitter followers – having one of the largest Twitter sites amongst the UK’s distribution network operators. Over 15,000 customers follow our newsfeed, which also reached around five million people in the last quarter.



Facebook: Western Power Distribution
Twitter: @wpduk
YouTube: Western Power Distribution
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