Customer Awareness Campaign
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In February 2010, WPD launched its first customer awareness campaign in the wake of the latest price review (DPCR5) for the UK’s electricity distribution industry.
The six-week campaign, which was branded Power for Life, was designed to inform and to engage with the 2.6 million customers in South Wales and the South West.
A second campaign was launched in April 2011.
The campaign incorporated:
- A TV advert which appeared on ITV1 and on S4C in Wales;
- Newspaper advertising – (in every regional daily, evening and weekly newspaper);
- A four-page information newsletter (delivered to every home and business across the South West of England and South Wales).
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Please click here to see the customer newsletter for 2010.
Please click here to see the customer newsletter for 2011.
Please click here to see the newspaper advert.
Please click here to see the television advert.
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