Customer Awareness Campaign

In February 2010, WPD launched a major, new customer awareness campaign in the wake of the latest price review (DPCR5) for the UK’s electricity distribution industry.

The six-week campaign, which was branded Power for Life, was designed to inform and to engage with the 2.6 million customers who rely upon WPD for electricity.

The campaign incorporated:

A TV advert which appeared on ITV1 and on S4C in Wales;
Newspaper advertising – (in every regional daily, evening and weekly newspaper);
A four-page information newsletter (delivered to every home and business across the South West of England and South Wales).

The campaign began with the first airing of WPD’s new television advert.

The full communications schedule Included:

February 18, 2010…………………………..…...Launch of regional TV advertising;

Wk commencing February 22…………………Newspaper advertising;

Wk commencing March 1…………….………..Newspaper advertising;

Wk commencing March 8…………….………..Customer newsletter distribution;

March 11, 2010…………………………....………End of TV advertising;

Wk commencing March 15……………….……Newspaper advertising;

Wk commencing March 22………………….…Newspaper advertising.

Please click here to see the customer newsletter.

Please click here to see the newspaper advert.

Please click here to see the television advert.

Cymraeg

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